Web Comm, 2018-19 edition

Minutes for lecture VI

- a glance on search engines and advertising world
	- google vs newspapers advertising
	- revenue comparison on big companies

- google advertising
	-advertise pay par click google algorithm
		-quality score

- strategies for ads optimization
	-adptation and online discovery strategy
	-revenue vs traffic
	
- toward conversions
	-traffic model 
	-advertise model
	-google penalities
		-the google rule
		
-seo
	-job stuff piramid
	-rankin factor
	-the piramid phase
	
-organize team
	-organigrams in different companies sites

-case studies